PR Account Executive

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Williamson PR, a luxury Public Relations and Marketing firm specializing in communications and branding for the fashion and lifestyle markets, seeks an Account Executive to oversee essential sportswear and accessory clients. This position will also be responsible for promoting and organizing all events and installation at our shop called 180 the Store. RESPONSIBILITIES
Develop and execute seasonal communication strategies and brand positioning in the marketplace
Secure top-tier media placements in lifestyle/fashion, travel, and business online and print publications.
Promote, develop, and organize all in-shop events at 180 the Store.
Work directly with the clients to create, develop and execute Fashion week and special events, media events and in-store regional events.
Develop and write a media release, fact sheets, and seasonal inspirations.
Maintain and develop relationships with key market editors
Participate in the development of digital and social media planning
Interface daily with clients on relevant press opportunities and activities
Prepare and complete monthly PR analysis reports.
Create strategic story angles and daily product placements that strengthen the client's brand and positioning in the marketplace
Identify and understand global resources, capabilities, and tools to support client needs. Continue to strive to increase knowledge of company policies, procedures, and client business.
Manage and provide clear guidance to junior-level account executives and assistants
Must have a minimum of 4 years of Fashion Public Relation agency experience or a similar position. Excellent knowledge of the fashion industry and an established base of media contacts Strong written and verbal communication skills Ability to clearly and succinctly articulate new ideas - must be comfortable presenting in front of clients Ability to multi-task and manage priorities - must be detailed oriented Ability to think creatively and execute ideas

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