ROBN (www.gorobn.com) a D2C wearable hardware & mobile sotware company, is seeking an experienced, autonomous Head of Online & Brand Marketing (possible VP) to own the entire customer funnel, driving revenue and ubiquitous brand awareness as we launch a first-of-its-kind wearable for people who love to be active. MUST have eCommerce or D2C online marketing experience. The ideal candidate is happiest in startup mode, thriving in a fast-paced and sometimes ambiguous environment. RESPONSIBILITIES INCLUDEOversee marketing planning & strategy, for wearabable product & ecommerce.Responsible for D2C online marketing budgets, across channels to drive revenues, including optimization of channels, funnel, CAC profitability.Response for social marketing execution & partnerships.Establish programs & partnership to drive brand distribution, growth & revenues.Own Lifecycle/CRM execution, across touchpoint to drive customer commerce support, promotions & product re-engagement.Establish needed 3rd party vendors/technologies integration to execute on the above.Develop and evaluate KPIs for the business including lifetime customer value, net promoter score and retention rateManage Sr. Digital Manager and future marketing teammatesPlanning, budgeting, campaign development and reporting to wider teamEXPERIENCE10-15 years in marketing management required, with significant time owning online strategy for B2C goods & D2C.Background in social commerce, sporting goods, tech hardware or consumer health/wellness strongly preferred; personal interest in outdoor or physical activity a big plusProven track record of developing, launching and managing truly innovative digital programs for a consumer product, driving sales and brand awareness/loveDeep understanding of todays social shopper landscape, from Instagram, FB to TikTokFluent in best practices for digital sales ecosystem including user acquisition, SEO, Google Ads/ Google Shopping, email & CRMStrong analytical skills & measurement planning experienceYOU AREA builder: enthusiastic about the opportunity to create, test and learn without a playbookA marketer in the truest sense of the word: you enjoy writing copy and programming campaigns as much as talking big-picture brand and strategyData-driven: prefer to combine marketer intuition with solid customer/performance data to shape decisions and justify resourcesScrappy: you work backwards within parameters given to Make It Work. You know when to leverage the help of vendor and when its most efficient to do it yourselfComfortable reporting to a CEO: providing strategic counsel, standing up for your vision and establishing the cadence of a functioning Marketing department with regular budgeting, monitoring, reporting and strategic review
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